In the rapidly evolving world of technology, business owners often make three common mistakes while managing their websites – which may just lead to the death of a business’s SEO.
#1 Your site isn’t optimized for mobile
Did you know that more Google searches are being done on mobile platforms, instead of computers? Not only are you missing out on potential customers by not having a mobile-friendly website, but as of May 1, 2016, Google announced that they will penalize sites who aren’t mobile friendly by granting higher SEO rankings to those who are. Marketing enthusiasts are referring to this game-changing advantage as ‘Mobilegeddon’.
Its simple. Mobile marketing is the future, and your business may just be arriving late to the party.
Escape ‘Mobilegeddon’ by taking advantage of Google’s mobile-friendly test! https://www.google.com/webmasters/tools/mobile-friendly/
#2 Your site is filled with stuffy keywords
One of the most important aspects needed to achieve good SEO is the use of quality keywords and phrases. Many content developers believe achieving great SEO can be accomplished by placing irrelevant keywords throughout their website. Not only are search engines like Google too intelligent to fall for this trick, but stuffy keywords also create a bad experience for your customer. Viewers want easy to read relevant content and are unlikely to stay if your content doesn’t initially capture their attention. One common marketing tactic is to write for the average 10-year-old, instead of losing your audience in a sea of useless vocabulary.
https://readability-score.com will test the readability of your content using the Flesch Reading Scale.
#3 You aren’t taking advantage of blogging
The lack of a blog is one of the most common mistakes made by both marketing professionals and businesses. Marketers often don’t realize that they have to earn a search engines trust, which can be developed by frequent updates of useful and relevant content to your website. Not only does this trust help the success of your ranking, but with new content posted to your blog each month, search engines have the ability to pick up new keywords.
I hope that these three key tips help to maximize your websites SEO!