For some time, there has been a heavy debate on if email marketing is still relevant. The truth is that email is alive and well, and has conversion rates 3x higher than any other social media platform.
Here are several reasons why you should rethink your email marketing strategy:
Email Marketing is Easy to Use
With dozens of websites that offer a variety of templates, for free or for a small fee, any business can create their own email campaign. Email marketing is also one of the most trackable social media options, allowing marketers to see how their audience engages with every email and analyze which call to action receives the best response.
My personal favorite email marketing campaign developer is CampaignMonitor. CampaignMonitor allows businesses to create beautiful templates and easily track the success of an email campaign. Their site also offers a blog with updates and key tips on how to perfect your email marketing campaign.
Email is the top source of analytics data for marketers, with 41% using their email marketing performance data.
Its great if you’re on a budget
One of the biggest benefits to email marketing is the platforms affordability. A large portion of an email campaign can be achieved organically, by adding a subscription option to your business’s website. Some businesses also offer additional incentives, such as offering coupons and freebees in order to entice readers into subscribing to their newsletter. With easy customization, Email is also one of the quickest ways to create brand awareness and continuously offers the best return on investment.
For every $1 spent on email marketing, the average return is $44.25.
Increases audience engagement
Email is also one of the best ways to get customers engaged, with social sharing buttons seeing a 158% increase in click through rates when added to email. This increased engagement helps to educate customers on your product, develop conversions through sales, and eventually leads to retention or an additional purchase.
89% of marketers say that email is their primary channel for lead generation.
I hope these statistics provided by Capterra shed some light on how email marketing can improve your business.