Optimizing Facebook


DID YOU KNOW THAT FACEBOOK GENERATES MORE ADVERTISING REVENUE THAN ANY OTHER SOCIAL MEDIA PLATFORM? 

With socially devoted brands receiving 3.5x more user interaction than non-devoted brands, you may want to consider running a paid advertising campaign on Facebook. Here are several key tips to help any individual become a social media savvy marketer:

DECIDE YOUR CAMPAIGN OBJECTIVE

Before creating your campaign on Facebook Ad Manager, decide your company’s main objective. Facebook offers a variety of opportunities to receive great ROI from your advertisements: including campaigns that focus on generating event response, local awareness, offer claims, app engagement, clicks to website, website conversions, or page likes.

DEVELOP YOUR TARGET AUDIENCE

One of the biggest advantages of advertising through Facebook is their targeting ability. Businesses have the option to develop their desired audience, based on zip code, gender, and even specific interests. Campaign monitors can also create a narrow audience in order to generate more qualified leads.

OPTIMIZE YOUR CAMPAIGN

Don’t put all of your eggs in one basket. If your budget allows it, take advantage of creating multiple campaigns with different target audiences. By using A/B Testing, businesses can learn more about which ad’s develop the maximum response from your audience.

Since photos account for 93% of user activity on Facebook, be sure to try different visuals in each campaign to see which your audience responds to best.

TRACK!

Don’t forget the key component to every marketing campaign, evaluating your success. Facebook offers analytics to easily assess each ad through both their campaign monitor and Facebook Insights.

“DON’T FLY BLIND. TAKE ADVANTAGE OF ALL THE ANALYTIC INSIGHTS SUCH PROGRAMS CAN OFFER YOU” – PROFESSOR ATKINS
BE SURE TO STAY TUNED FOR YOUR NEXT DAILY DOSE OF MARKETING
HAYLEY

Statistics from http://www.jeffbullas.com/2015/05/09/23-extraordinary-facebook-advertising-facts/

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